Today's mompreneur is Lisa Pedersen of Lisa Pedersen Design. I met this fab momma at a blogging conference in 2011 and we clicked right away. Read her story on becoming a WAHM below and you will see why I enjoy this fabulous woman so much.
My name is Lisa and I'm a Social Media addict!
Actually, that's my business... so I have a good excuse. ;)
Lisa Pedersen Design was born out of a desire to stay home with my kids, keep myself creatively stimulated and still contribute financially.
As a WAHM, I usually have too many balls in the air and stay up until all hours of the morning making sure none of them drop! When I'm not playing with my kids or working at my home office, I can usually be found chauffeuring my kids to some activity or another… and never without my iPhone! Yes, I'm *that* Mom… the one sitting in the bleachers at swimming lessons with her eyes glued to her smartphone, tapping away at the screen.
I strive to be the ultimate multi-tasker, but often fall short. I'm definitely a work-in-progress, learning to juggle being a Mom, an entrepreneur and a wife. Thank goodness my family is patient… having a wonderful husband and kids supporting me is what keeps me motivated!
How long have you been a WAHM for?
I decided to start my own marketing company in early 2011, after my maternity leave ended. It just seemed like the right time to strike out on my own. It was definitely a scary proposition, but I'm so glad I took the leap - it has been an amazing journey so far. In addition to offering traditional Marketing and Graphic Design services, I have branched out into Social Media Marketing/Management and am loving every minute of it!
What did you do before you were a WAHM?
I had a career as a Marketing Manager, working both in corporate and small business environments. Early in my career, I held Graphic Design and Desktop Publishing positions.
Who is your role model?
I'd have to say my Mom. She worked so hard to provide for our family… her work ethic is something that I have always admired. When I was young, I thought she was tough on us -a stickler for good grammar and manners, ensuring we met project deadlines, encouraging us to follow things through to completing - but I've since realized how important those things are.
What has been your greatest success – in life or in business?
In life, definitely my family - my wonderful husband and kids. They are absolutely the lights of my life! Despite my frustration some days at getting *nothing* done (a definite WAHM pitfall), and working into the wee hours of the morning to meet deadlines, I wouldn't change a thing. My kids will only be young once, and I'm truly blessed to be able to be there to experience it all. In fact, I have a pendant engraved with "Luckiest girl in the world" to remind me of this when I'm stressed, tired and my patience is worn thin.
In business, my greatest success has been building amazing relationships with my clients, many of whom have become friends. I'm so grateful to get wonderful referrals from existing clients… it makes my day when I hear that someone has recommended my services.
Do you wear your PJs all day or get up and get dressed? :)
I usually get dressed. My oldest child is in school, and I have to drop her off every day, so I've gotta make a decent impression! LOL ;-)
What one piece of advice would you give to someone trying to break out on their own?
Figure out what you do well and do it. When I first started out, I had a ton of services listed on my business card. Now, when people ask what I do, I'm much more concise. I have learned what my strengths are and what makes the most sense to spend my time doing - from a profitability (and enjoyment) standpoint. Oh, and don't undervalue your time! Just because you're working from home, doesn't mean you're worth less than if you were working for someone else. This is still a work-in-progress for me.